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Panariello vs Masini in Messina The strange encounter at the Capo Peloro arena: If you have nothing to do on August 5th come and see!
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Giorgio Panariello è uno dei comici più famosi in Italia. Nato a Firenze il 30 settembre 1960 (Bilancia), Panariello ha per.
Description
The Mitchells vs. the Machines is the new movie by Netflix about a funny and wacky family who have to save the world from a robot apocalypse, led an artificial intelligence. As we are always surrounded by smart devices, we thought that it would have been risky if real robots and technologies had found out about this film: a movie that no AI should ever watch.
For this reason, to launch this film, we travelled to Galliano di Mugello (in Tuscany): a region recognised as the least technological place in Italy, where there is no Wifi-Fi and 98% of the inhabitants still have a landline. Here we promoted the movie through a completely analogical campaign: branded postcards, flyers, posters and a branded editions of the local newspaper. We communicated the stunt in Galliano with an online video, narrated by Giorgio Panariello, a well-known Tuscan comedian.
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