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According to Newsweek.com, the campaign is the brainchild of a TikTok user named Gina Bologna who believes if average social media users like you and me start abandoning our favorite celebrities in droves, it might put a big enough dent in their followings to lessen their earning potentials per post. People with a huge number of followers on apps like Instagram, TikTok, etc. get paid by different businesses to post about their products. How much the celebrity charges is based on that specific person s reach. Get our free mobile app Let s look at someone like TikTok sensation Charli D amelio. This girl is literally famous for dancing to random TikTok challenges. Because of how quickly her popularity grew on the one app, it automatically translates to at least a good bit of traction in another. She s got 109 million+ followers on TikTok and 38 million on Instagram. Let s say that 10 million of her followers on Instagram were to participate in the #EatTheRich campaign and chose her

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