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Coffee Industry Veteran Oswaldo Aranha Neto Joins Demetria, the Ag and Foodtech Startup Spearheading the Transformation of the Commodity s Supply Chain USA - English Share this article BOGOTA, Colombia and TEL AVIV, Israel, April 14, 2021 /PRNewswire/ Demetria, the first AI-powered taste and quality intelligence SaaS startup for the coffee supply chain, announced today that Oswaldo Aranha Neto is joining the company as International Business Development & Commercial Advisor, bringing over 50 years of expertise in international coffee trading and having played a highly influential role in the commodity s export, both for Brazil and globally. Aranha Neto gained several years of experience trading coffee in New York and Brazil for agricultural commodities merchant ED&F Man and the former U.K-based commodity house Gill & Duffus plc, at officer and director levels. The former President of the Brazilian Coffee Exporters Federation (FEBEC), he then became executi ....