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Retail when it comes to bricks and mortar. any suggestions? well, it s funny, used to be competing against other people all the time, not against yourself online. think of it as an additional way to reach people. and in the bricks and mortar shop, get something that s an offering that people can t get online. whether it s complementary, coming in and finding out whether these clothes fit you right or shoes or having a specialist there. and then they can order them online. you can get products anywhere. how do you make it an experience? well, they have to have a grand equity. if it s a gifting boutique. maybe they have spa days or people can test the makeup and lotion. i still love to read books. i know a lot of people only read them online. i feel like a lot of people still need to touch and feel things before they buy them. but it s an opportunity to cross promote using the social media ....
All the time, not against yourself online. think of it as an additional way to reach people. and in the bricks and mortar shop, get something that s an offering that people can t get online. whether it s complementary, coming in and finding out whether these clothes fit you right or shoes or having a specialist there. and then they can go order them online. yeah, i mean, the retail stores themselves, bricks and mortar have to be more of an experience now, right? because you can get products anywhere. right. how do you think about making it an experience? they have to have some sort of brand equity they ve come up with. and they come up with experiences that evolve that mission into the experience. if it s a gifting boutique, maybe the experience is that they have spa days or where people can come in and test the lotions and the makeup and really experience the products in there. you know, it s like books. i still love to read books. i know a lot of people only read them online. ....