Puma reveals largest Australian flagship at Chadstone
By Imogen Bailey | 6 July 2021
Puma Oceania has opened its largest Australian flagship store at Chadstone Shopping Centre.
The 330sqm store opened its doors to customers last week and showcases Puma s sports heritage with a focus on football, running, training and basketball.
The flagship also features a dedicated ‘shopper engagement’ space which occupies a 16sqm area in the centre of the store.
The focus of the space, currently showcasing the brand’s AFL club partnerships, will rotate on a regular occurrence to connect with Melbourne’s key seasonal sport and lifestyle events.
The store also highlights the brand s lifestyle collections including Suede, Cali and Mayze as well as key global collaborations with brands such as Peanuts, Porsche and Scuderia Ferrari.