Can you put a price on biodiversity loss? That’s the question being posed by economists at Wageningen Economic Research as they seek to understand and communicate the full impact that biodiversity loss will have on our ability to produce food in the future.
Super Bowl Sunday is the second biggest food consumption day in the US (pipped at the post by Thanksgiving), which for major snack producers, translates into billions of dollars spent on coveted TV spots, billboards, celeb reinforcements, immersive experiences and NPD. It also means many more billions earned in sales.