Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. So how can you use social media to do this?
Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. So how can you use social media to do this?
From coffee to whisky and ice cream, appetite for EU and UK food and drink continues to build in China, according to Zarina Kanji, head of business development and marketing for Tmall Global at Alibaba Group UK & Nordics, who is encouraging more international brands to dip their toe in the Chinese market.