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2020: The Year That Revealed the Seeds of Maluma s Labor 5 Shares When Maluma said 2020 was going to be a big year for him, he wasn t exaggerating. The 26-year-old Colombian superstar made the crossover from the Latin market to the mainstream US charts in 2018, and this was the year that revealed the seeds of his labor. Coincidentally enough, 2020 also marked the 10-year anniversary of when he first began recording music. So to say Maluma had plenty of reasons to celebrate this year is a huge understatement. While the majority of us used our time at home to practice self-care and hone our banana-bread-baking skills (Chrissy Teigen s bundt cake recipe was my personal favorite), Maluma decided to reinvent himself and create an entirely new alter ego named Papi Juancho. Papi Juancho was a result of Maluma s first campaign with Calvin Klein (you know, the one with him hosing himself down) and his family s nickname for him, which is a play on his real name, Juan Luis Lo ....