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Indonesia's new airline Super Air Jet bets on millennials and post-coronavirus travel bounce


Indonesia’s new airline Super Air Jet bets on millennials and post-coronavirus travel bounce
Super Air Jet, Indonesia’s newest airline, will initially operate Airbus A320s. Photo: Handout
With flight attendants dressed in khaki-coloured tracksuits and a catchy name, Indonesia s new low cost carrier Super Air Jet is betting on demand from tech-savvy millennials in the world s sixth largest aviation market when travel can resume after the Covid-19 pandemic.
It is the first new airline to launch in 10 years in Southeast Asia s largest economy, an archipelago of more than 17,000 islands.
But first, it is making clear that it has no links to the country s largest airline in terms of passenger numbers, Lion Air. This even though one of the new carrier s shareholders is reportedly Rusdi Kirana, co-founder of Lion Air Group and Indonesia s former ambassador to Malaysia. Super Air Jet s CEO Ari Azhari is also a former general manager at Lion Air Group. ....

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Super Air Jet Sets Up Wider Post-Pandemic Moat for Rusdi Kirana's Empire


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A handout photo shows the new Indonesian budget airline Super Air Jet s livery and air crew members in the airline s uniform. (Photo courtesy of Super Air Jet)
Super Air Jet Sets Up Wider Post-Pandemic Moat for Rusdi Kirana s Empire
BY :HERMAN, THRESA SANDRA DESFIKA, DION BISARA
MAY 05, 2021
Jakarta. New budget airline Super Air Jet s surprise attempt to break into the country s limping air-travel industry would only ensure Lion Air s founder Rusdi Kirana s dominance in the country s post-pandemic travel, providing the billionaire with a wider moat to dissuade aspiring entrants to the market.  
The airline would be the Southeast Asia country s first new airline in the past ten years, which saw the domestic airline industry consolidating into a duopoly: Lion Air Group in the budget segment and flagship-carrier Garuda Indonesia and full-service segment. ....

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