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| The attendees of the As the World Reopens Travel Forum at the Ritz-Carlton Orlando, Grande Lakes. Photo Credit: Ange Wallace Jamie Biesiada A group of Florida agencies earlier this month connected the dots between client, agency, supplier and consortium at an in-person event, the As the World Reopens Travel Forum. The event left clients with both a deeper appreciation of the impact of the pandemic on the travel industry and greater awareness of the role of travel advisors in the travel ecosystem, said Ange Wallace, CEO of Wallace Pierson Travel in Amelia Island, Fla. Three Virtuoso agencies invited clients to join the forum, held at the Ritz-Carlton Orlando, Grande Lakes: Gerling Travel in Flagler Beach, Fla.; Wallace Pierson Travel; and St. Armand s Travel in Sarasota, Fla. The event was the brainchild of Gerling owner Mark Gerling and Tom Pfordresher, director of travel industry sales at the Ritz. ....
| Surfside Shakes operates out of Gerling Travel and Gerling Sports Travel s unused office space in Flagler Beach, Fla. Like most travel agencies, Gerling Travel and Gerling Sports Travel in Flagler Beach, Fla., got walloped by the pandemic. After dealing with the initial wave of cancellations and rebookings, owners Mark and Shayla Gerling contemplated what they would do next. Should they sell the building where their travel businesses were located, cash out and start working from home? That just didn t seem to settle, Mark Gerling said. Instead, they made what would turn out to be a very sweet investment, opening an ice cream shop, Surfside Shakes, in the building s unused office space. ....