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Internal meetings and AI accelerating industry growth, says American Express GBT Forecast

Internal meetings and AI accelerating industry growth, says American Express GBT Forecast
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Meetings & Events 2024 global forecast: Internal meetings and AI accelerate industry growth : Friday, 20th October 2023 : 4Hoteliers

Meetings & Events 2024 global forecast: Internal meetings and AI accelerate industry growth : Friday, 20th October 2023 : 4Hoteliers
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United statesGerardo tejadoAsia pacificTechnology is bridging the gapAnnual global meetingsEvents forecastAmerican expressProfessional servicesAdoption still continuesNorth america

Amex GBT: Internal meetings and AI accelerate industry growth

Internal meetings are expected to continue to significantly drive growth within the meetings and events industry in 2024.

United statesGerardo tejadoAsia pacificTechnology is bridging the gapGlobal meetingsEvents forecastAmerican expressProfessional servicesAdoption still continuesNorth america

Internal meetings set to drive M&E growth in 2024 | Business Travel News Europe

A report from American Express Global Business Travel predicts internal meetings will drive global M&;E sector growth in 2024 with rising budgets for two-thirds of respondents. The report anticipates increasing attendee numbers, accelerated technology adoption and net-zero goals. However, increasing costs could hinder these developments.

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Internal Meetings, AI to Drive Meetings and Events Industry Growth in 2024

According to the 13th annual Global Meetings and Events Forecast report from American Express Global Business Travel, internal meetings and new developments in artificial intelligence are set to accelerate growth in the meetings and events industry next year. The 2024 Forecast surveyed over 500 meeting and event professionals and industry leaders from around the world. These are the main highlights from the report among those surveyed:

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