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The Drum | Introducing The 'beta Pioneers': How Gen Z's Unabated Exploration Impacts Brands

Luke Hodson of youth culture agency Nerds Collective identifies a new open, exploratory approach to culture in gen Z, influenced by tech’s ‘open beta’ approach. ....

Media Agency Briefing , Gen Z , Mouth Marketing , Genz Insight , Agency Leadership ,

HR Magazine - The secret ingredients of effective hybrid L&D

The pandemic accelerated the uptake of digital learning and caused companies to rethink their training programmes. Edmund Tirbutt explores the secret to getting hybrid learning and development right ....

United Kingdom , Branko Bjelobaba , Andrea Cooper , Laggi Diamandi , Kate Heseltine , Laura Walker , Hemsley Fraser , Apex Group , Genz Insight ,

Mission targets gen Z talent with Livity acquisition

The Mission Group has acquired Brixton-based youth-centric creative business Livity to join its existing network of 16 agencies. ....

John Quarrey , Foot Locker , Alex Goat , Livity Uk , Mergers And Acquisitions , Genz Insight , Mission Group ,