Science of Scent with Francis Kurkdjian prestigeonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prestigeonline.com Daily Mail and Mail on Sunday newspapers.
Our sense of smell is closely and intimately linked with memory, more than any of our other senses. So much so, that upon a single whiff, we can instantly We asked world-renowned perfumers, fragrance collectors and #PerfumeTok creators whether they have a signature scent or they rotate perfumes.
'The shift to creating new prestige luxury perfumes leads to extraordinary personalisation, intimate with emotion", says Marc Chaya, chief executive and co-creator of Maison Francis Kurkdjian.