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âOur customers are about quality, not quantity,â says Cortese. âMost are women who are willing to spend a little more on a quality piece that will last ten years. Thatâs very important to me.â Although 80% of the merchandise at I-ELLE is what Cortese calls âaffordable and washable,â all are clothes that will last. âYou get a good bang for your buck,â she said. âOur lines wonât fall apart after three washings.â When she shops for the store, Cortese hand picks every item. âWe look for quality, lines like Nic & Zoe, Habitat, Gentle Fawn, Molly Bracken, and NYDJ.â Cortese, of course, began her own career working at I-ELLE as a kid. Sheâs only had a couple of other jobs, the longest of which was being a stay-at-home mom. ....
Jen and Steph Miller of Lily + Sparrow. Lily + Sparrow’s name sounds pretty and delicate, like a bird, capturing the fleeting nature of fashion. But it goes deeper than that, deriving from Bible verses asking, “If the Lord takes care of the lilies and sparrows, how much more will He take care of us?” That’s the mission of sisters and co-owners Jen and Steph Miller: “To instill value and worth into each person we style.” The boutique recently flew its Fishers nest and settled into ever-fashionable Carmel City Center digs. That added about 500 square feet of space, allowing the Miller sisters to bring along their best-selling lines Free People, Z Supply, Gentle Fawn while adding hot new pieces like PerfectWhiteTee’s luxury cotton tops and Pistola Denim’s distressed mom jeans. New arrivals of chunky balloon-sleeve sweaters and leopard-print booties greet you at the front table. Shelves of leather bags from Able draw you further into the shop. The store has an aest ....