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The brain is a fascinating and little understood organ, but when it comes to sales, getting your head around sales psychology could be your greatest asset. Sales psychology is the study of how potential clients’ psychological state influences their buying patterns. One of the biggest mistakes marketers often make is trying to replicate other successful sales campaigns and people without factoring in the differences in the psyche of their own target market. Psychology of sales says that instead of convincing customers to buy your goods and services, you present them with what they already believe they need or want. A one-size-fits-all sale approach won’t work if you are after big sales and repeat customers. Sales is a functioning part of business because people are diverse. Tapping into this diversity is where your strength lies. Before spending money on expensive sales plans that might not even work, consider the psychology of your target market. Although everyone falls on a s ....

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