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Jan Bojko, Explains How Brands Can Court Generation Twitch For A Lifelong Relationship

Jan Bojko explains how companies can woo the digital-first generation by understanding how they interact with brands.

Jan bojkoCustomer lifetime value researchGeneration twitchTwitch customer lifetime value researchLifetime of brand

Live in the moment: why live content resonates with the behaviours of Gen Z

How live streaming supercharges the five behaviours young adults want to see brands adopt

Paul nesbittGen alphaGeneration twitchLeading cultural changeTwitch streamersLeading cultural

How to engage emerging audiences with Twitch

From gaming to live and shared experiences, Twitch offers brands prime opportunities to engage with a vital, emerging audience – as long as they’re prepared to embrace this community’s values and priorities

United kingdomPaul nesbittLauren kayeGen alphaCentre for appearance researchGeneration twitchLeading culturalPaypal givingShe plays gamesSpecial effectAppearance researchLeading cultural change

Speaking the language of Twitch: How 5 brands aced it

Creative, innovative, fun, immersive – this is how five brands flicked the Twitch switch and made the most of this vital community.

United kingdomIain stirlingMagentamobil youngDeutsche telekomGeneration alphaGeneration twitchXiaomi mi liteJust chattingBlack opium extremeYves saint laurent beautOpium extremeLove island iain stirlingGenshin impactWires best gaming user acquisitionTotal minutes watchedKantar brand

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