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Sam simister, thank you so much forjoining me. and let s start with this, sam, because your company works with big uk brands like boots, the pharmaceutical giant plus marks and spencer. what kind of advice are you giving companies about reaching menopause age women? that s a great question, aaron. thank you. so, gen m, the menopause partner of brands, exists to help brands understand this audience better and to support them, to empower them, to inspire them to better support through improved products, services, better education, awareness, etc. i think the other important thing to say is that everything that we do is underpinned by research. and the first report we commissioned, we called it the invisibility report back in 2020. and it was this data, aaron, that we believe really compelled and provided the catalyst for these ....
Growing every year. so my next guest, she s a pioneer at researching and working with brands to sell products to women experiencing symptoms. sam simister, thank you so much forjoining me. and let s start with this, sam, because your company works with big uk brands like boots, the pharmaceutical giant plus marks and spencer. what kind of advice are you giving companies about reaching menopause age women? that s a great question, aaron. thank you. so, gen m, the menopause partner of brands, exists to help brands understand this audience better and to support them, to empower them, to inspire them to better support through improved products, services, better education, awareness, etc. i think the other important thing to say is that everything that we do is underpinned by research. and the first report we commissioned, we called it the invisibility report back in 2020. and it was this data, aaron, ....