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McDonald’s Belgium OOH ads
These OOH ads for McDonald’s Belgium acknowledge the kids who’ve been hit hard by the pandemic, reminding them that there is still hope up ahead.
Responses by Geert Potargent, client service director and Jeremie Goldwasser, creative Director, TBWA Belgium
Background: We wanted to communicate that McDonald’s drive-thrus, or McDrive’s, are still open and available during the COVID-19 lockdown in Belgium. And we wanted to do it in a simple and emotional way that would fit the end of that weird and absurd year that was 2020.
Reasoning: The kids in Belgium, who have been hit hard by the COVID-19 pandemic, are having a tough time. Due to the lockdown, they don’t have many places to go. They can forget going to sleepovers, playing at their friends’ houses or visiting their grandparents. The swimming pools, amusement parks, zoos, cinemas and restaurants are all closed. One of the few pleasures they’ve been granted is a ride to ....

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