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That go to, even vacations. it s all about how s it going to look on my instagram or snapchat. they think in terms of optimizing for photos that their fans and followers will like. versus for personal experiences. that s also tied to the fact that gen-z cares more about experiences than products and cars and stuff like that. and so that s a huge shift in these luxury brands and how they re going to market to this younger generation when they care more about experiences and renting stuff. instead of owning stuff. are there any particular brands that gen-z loves right now? who s doing it really well? well, vanz and adidas and converse are still relevant. supreme is obviously one of the hottest brands still. but majority of brands are just really struggling to adapt with how fickle ge nern-z is and howt they are moving. you said gen-z is fickle. ....