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From doomscrolling to thumpstopping: How brands aim to combat digital fatigue

From doomscrolling to thumb-stopping: How brands aim to combat digital fatigue ....

Gauri Awasthi , Poulomi Roy , Kartikeya Tiwari , Prashant Kohli , Shradha Agarwal , Gautam Madhwan , Naresh Krishnaswamy , Campaign India Digital Crest , India Digital Crest Awards , Toaster India , Street View ,

Are blue ticks on social media losing their clout in the face of paid verifications?

Are blue ticks on social media losing clout in the face of paid verifications? ....

Divisha Iyer , Nilesh Gupta , Vaibhav Mehrotra , Gautam Madhwan , Karan Pherwani , Shreya Sachdev , Manish Solanki , Preety Singh , Gaurav Sinha , Boomlet Group , Twitter Blue , Meta Verified , Puma India , Cashfree Payments , Influencer Marketing , Paid Verifications , Authenticity In Influencer Marketing , Twitter Blue , Meta Verified ,

Zuckerberg vs Musk: Will Meta's 'Threads' rekindle brand interest in text-based microblogging?

As text-based microblogging platform Twitter loses interest, Meta announced a rival social media platform ‘Threads’. But how will Meta’s new offering in the space fare? Industry heads opine. ....

Diljit Dosanjh , Kunal Shah , Mark Zuckerberg , Vijay Shekhar Sharma , Kushal Sanghvi , Sunny Leone , Twinkle Khanna , Meta Instagram , Taapsee Pannu , Anupam Mittal , Ashneer Grover , Masaba Gupta , Shivani Kamdar , Parineeti Chopra , Mitesh Kothari , Gautam Madhwan , Tamannaah Bhatia , Jack Dorsey , Ambika Sharma , Elon Musk , Aziz Khan , Nikhil Kamath , With Threads , Will Musk , Eugen Rochko , Pulp Strategy ,