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Target launches Good & Gather Plant Based private label range
Target has expanded its private label offering with the launch of Good & Gather Plant Based, responding to soaring demand for plant-based products from customers, said the retailer.
While private label did not gain market share during the pandemic as some commentators had predicted it might, a few emerging categories such as functional beverages and plant-based meat alternatives bucked the trend,
“Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we re giving guests more of what they want and making it easy for them to discover the joy of food every day, ​ said Rick Gomez, executive vice president and chief food and beverage officer at Target. ....

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