Pizza Babka Is on Track to Be Instagram’s Next Big Thing. Bill Clark Is Why.
The former MeMe’s Diner chef and co-owner explores whimsical recipes in his newsletter that makes cooking fun again
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If your Instagram timeline and story feed were inundated with people making “pizza babka” a couple of weekends ago, you weren’t alone. It seems like many food-industry types have suddenly been brushing garlic butter over golden-brown loaves stuffed with cheese and pepperoni: It’s a dish perfectly primed to go viral, really, an effortless fusion of two comfort favorites, melded together in a way that feels somehow fresh and obvious at the same time.