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Publicis Rolls Out New Safety Campaign for Gas Networks Ireland
April 23, 2021
Gas Networks Ireland has refreshed their its safety messaging for the social age. The public will be familiar with a campaign that’s been running for 5 years where a reassuring Gas Networks Ireland representative walks us through the steps to take ‘when you smell gas’.
In the updated film, these steps are augmented by a series of 3D titles within each scene to aid the viewer’s comprehension. This bold graphical device is designed with digital media in mind where voiceover can be less effective, and scroll-behaviour favours an impactful visual approach. ....

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