California Apparel News asked trade-show leaders: What is your priority as a trade-show producer as we move into 2024, and what is at the core of your decision-making when creating experiences for your guests?
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Following a tumultuous 2020, when most on-site events were suspended and the trade-show industry was defined by virtual offerings, <strong>Zoom</strong> meetings and health regulations to suppress the spread of COVID-19, the second half of 2021 is seeing a long-anticipated return to fashion-industry productions hosted on location. While many in the industry are looking forward to returning to the show floor in person, a number of opportunities for expanding show reach through virtual tools were discovered during this time.