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Are Media signs with Taboola
May 18, 2021 12:02
Open web discovery platform, Taboola has signed with Are Media (formerly Bauer Media) in a two-year deal.
The partnership will see Are Media utilise Taboola’s content discovery features such as Taboola Feed, video, Taboola News and Taboola Newsroom.
Are Media is responsible for brands including The Australian Women’s Weekly, Better Homes and Gardens, Woman’s Day, Marie Claire, TV Week, New Idea, Australian Gourmet Traveller and Elle.
Taboola’s content recommendation tool will be rolled out across Are Media’s suite of websites, including the Now To Love network which includes The Australian Women’s Weekly and Woman’s Day as well as New Idea, Marie Claire, Who, Elle, Better Homes and Gardens That’s Life, Gourmet Traveller, Bounty Parents and the Homes To Love network which includes Australian House & Garden.