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Good morning, everyone. Im scott mcgrew. This small hunk of plastic is a beacon. This one is manufactured by estimoten. Retailers stick them all over their stores as they broadcast a lowpower bluetooth signal to your cell phone. You stand near the shoes, get coupons for shoes. Bottom line, beacons track you. And this model from aruba networks, there are 1,000 of these placed strategically throughout levi stadium, home of the San Francisco 49ers. Now, they wont give you coupons for shoes, but they will give you guided step by step destinations from your feet to the hot dog stand. Our guide is john miller, Vice President at adobe and an expert on the business use of beacons, joined by John Schwartz of usa today, Colleen Taylor of tech crunch. Before we get started, i need to ask you. Adobe, wait a minute. Those are photoshop guys . Adobe, its an interesting story. A lot of people know us for acrobat. Adobe has become the leader in Marketing Enterprise software. You guys are big data guys

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