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Chocolatey moments consist of shortcake biscuit smothered in Galaxy milk chocolate
Mars is adding a new biscuit to its Galaxy lineup.
Called Galaxy Chocolatey Moments, the snacks comprise shortcake biscuits smothered in Galaxy milk chocolate.
The biscuits feature a curved shape the brand said was “made for taking time over”.
Mars Chocolate Drinks & Treats general manager Michelle Frost said the “innovative format, great taste and strength of the brand” would appeal to both Galaxy and biscuit fans.
The NPD launched at Sainsbury’s this week and will hit Tesco from 15 February (rsp: £1.50/110g).
Like many other Mars biscuits, including Maltesers biscuits, which debuted last year, Galaxy Chocolatey Moments will be manufactured by Burton’s Biscuits.
Mars celebrates Galaxy anniversary with new launches and pack design Print
16th December 2020
Mars Wrigley UK is set to launch two new products and a packaging re-design for its Galaxy brand, to celebrate the 60th anniversary of the brand.
The company will roll-out a Galaxy Orange variant in March next year, available in a single bar (66p), tablet (£1.39), and price-marked pack format (£1.39).
Each variant will launch with an introductory offer of 55p for the single bar, and £1 for the large tablet and price-marked pack.
Mars said the launch will meet consumer demand as 2020 saw many brands add orange flavours to their portfolio’s.