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They’re cute, lovable and cuddly, but they won’t move the merchandise. In this week’s Profit Makers newsletter, NCPA’s marketing guru Gabe Trahan tells the eye-opening story of a trip to a locally owned business where he asked about how to find an item and the manager pointed in that general direction. When Gabe couldn’t find what he needed, he headed to a big-box store, where an employee escorted him to the product he wanted. In this case, the pointer did not win a prize. You can find more Gabe wisdom in the newsletter, which hits subscriber inboxes on Saturday, June 12. ....
There are plenty of reasons to break out Old Glory before July 4. Flag Day is June 14, and NCPA’s marketing guru Gabe Trahan says the sight of a new flag waving in the breeze is a splendid greeting for your customers – and potential customers. Check out this week’s edition of the Profit Makers newsletter, where Gabe shares even more tips for June. The newsletter hits your inbox this Saturday, May 29. Not a subscriber? Sign up here. It’s free! ....
NCPA May 12, 2021 If you’re playing Texas Hold’em, it’s not a great idea. But when it comes to displaying greeting cards in your pharmacy, it’s a must. In this week’s edition of the Profit Makers newsletter, NCPA’s marketing guru Gabe Trahan shares tips for making cards easier to find – and easier to send. Find out more on Saturday, May 15, when the newsletter hits your inbox. Not a subscriber? Sign up here. It’s free! NCPA ....