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FMCG companies: Buyers aware, sellers beware

FMCG companies face quality issues and regulatory actions, risking consumer trust. Nestle India, Patnajali, Bournvita controversy, and Hindustan Unilever rebrand amidst inflation challenges and omni-channel adoption. While stock meltdown and regulatory action are short-term risks, losing consumer trust is a long-term and bigger risk for an FMCG company.

FMCG companies: Buyers aware, sellers beware, Retail News, ET Retail

FMCG companies face quality issues and regulatory actions, risking consumer trust. Nestle India, Patnajali, Bournvita controversy, and Hindustan Unilever rebrand amidst inflation challenges and omni-channel adoption. While stock meltdown and regulatory action are short-term risks, losing consumer trust is a long-term and bigger risk for an FMCG company.

Why the highest-selling products on Amazon, Flipkart and other e-commerce sites may change soon

This article discusses the resurgence of brick-and-mortar stores for big-ticket electronics, signaling a shift in consumer behavior post-pandemic. Sma

Air India Express to come out with new identity, symbolising aspiration for international service standards

The audience is the north pole for influencers and the brands: ASCI panel

The audience is the north pole for influencers and the brands: ASCI panel