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Each Sunday, Pitchfork takes an in-depth look at a significant album from the past, and any record not in our archives is eligible. Today we examine the young South Carolina rapper’s profoundly influential moment in the spotlight.
Derek McAllister Jr. was 16 and broke, living in Columbia, South Carolina, and, like any teenager, needed money in his pocket. He wanted a job at the fast-food chicken joint Zaxbys but when they didn’t call him back, he turned to his computer. Using a beat making program called FruityLoops, which he had been fooling around on since he was 13 after he watched a clip of the self-promotion wiz and teenage dance-rap icon Soulja Boy doing the same, he put beats for sale on a website called SoundClick and marketed them aggressively on social media. ....

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