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Full Recovery Is At Least A Year Away
The $40 million Ludhiana-headquartered Madame is perhaps among the most successful fast fashion brands in India, having catered to 500,000 unique customers at its almost 500+ exclusive + concessionaire + online stores since its launch.
Akhil Jain, executive director, Madame, talks about how the business of Madame as a brand has been affected by covid-19 and the measures it has taken to put business back on track.
What were the footfalls and conversion rate of customers in your stores prior to COVID-19, and what are the figures now?
With covid-19, footfalls did take a colossal hit falling as low as 15 per cent during Unlock 1.0, but there were signs of significant improvements during Unlock 4.0. Customer repeats are minimal. Keeping all sanitization and safety procedures in place, the high street stores in tier-II and tier-III towns have ....

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