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Press Release – FUJIFILM Business Innovation New Zealand Limited AUCKLAND FUJIFILM Business Innovation New Zealand Limited (formerly known as Fuji Xerox New Zealand) today announced it has changed its company name as part of a region-wide rebranding initiative following the name change of its parent … Brand change reflects corporate strategic direction and ongoing commitment to innovation. AUCKLAND – FUJIFILM Business Innovation New Zealand Limited (formerly known as ‘Fuji Xerox New Zealand’) today announced it has changed its company name as part of a region-wide rebranding initiative following the name change of its parent company, Fuji Xerox Co., Ltd., to FUJIFILM Business Innovation Corp. The move follows Fuji Xerox’s decision to end its Technology Agreement with Xerox Corporation on the agreement’s expiration date of March 31, 2021, which provided for brand licenses, technology and sales territories. The name change takes place with immediate effect ....
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