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Partnership with TCC Global brings experiential reward options
Northeastern grocer Price Chopper/Market 32 is giving members of its AdvantEdge Rewards customer loyalty program more options for using the points they earn.
Schenectady, N.Y.-based Price Chopper said Tuesday that AdvantEdge shoppers now  can apply points to supporting local schools, making student loan payments, donating to charities, entering shopping spree and vacation sweepstakes, purchases of MasterChef-branded kitchen products and more choices, in addition to savings on food and fuel.
“Price Chopper Supermarkets/Market 32 is laser-focused on fulfilling the needs and desires of our customers at every point of engagement. We understand that all shoppers are different, so we created a variety of options to engage and reward more customers,” Glen Bradley, group vice president of marketing at Price Chopper Supermarkets/Market 32, said in a statement. “And because we know our customers apprecia ....

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