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Diets and said he was on one of the fruitarian diets when he decided to name the company apple had just come back from an apple farm thought the name seemed fun, spirited and not intimidating. of the design that became so distinctly apple, he revealed his inspiration was a food processor he saw at a department store. so impressed by the sleek design he decided to make the case out of the apple out of molded plastic instead of metal. mike scott is interviewed for the book too. he says one of his first projects was to get jobs then ceo to shower and it didn t really work. the book comes out monday and like so many things jobs touched, it is already a best-seller. sharyn alfonsi, abc news, new york. so amazing details in that]b book. right after he passed, the reason he did it, he was a media shy kind of guy. he said he agreed to do the book, do some of the interviews because he wanted his kids to ....