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New Belgium's longest-tenured employee Brian Callahan retiring

Brian Callahan never expected to be at New Belgium for a year, let alone 30. Now, he s retiring and ending his run as its longest-tenured employee. ....

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EatOkra and New Belgium Brewing Launch 'Dine & Drink' Series Across Atlanta

EatOkra, the leading app amplifying Black-owned restaurants, chefs and food makers nationwide, will launch a dining series in October 2021 sponsored by New Belgium Brewing across Atlanta, GA. ....

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Try These Western Hard Seltzers Made with Real Fruit - Sunset Magazine

Western makers are pushing past the hard seltzer market by using real fruit and natural techniques. ....

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Events - Wednesday, July 28, 2021 - The Austin Chronicle

Events - Wednesday, July 28, 2021 - The Austin Chronicle
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Hard Seltzer Embraces the Squeeze | Wine Enthusiast

At the moment, lemonade seems to be the darling of the hard seltzer set.
“Historically, if you look across FMBs, citrus is a winning flavor,” says Danelle Kosmal of flavored malt beverages (FMBs), the category that includes hard seltzer. Kosmal is the vice president of beverage alcohol at NielsenIQ, which tracks alcohol sales. “You see a lot of growth in terms of flavors, and lemonade sits with that profile. It’s an iconic taste, too. Something everyone is familiar with.”
Hard seltzers are made generally by fermenting sugar water, where most traditional FMBs are fermented on a malt or grain base. Over the last several years, as hard seltzer sales have soared, beverage makers continually look for new flavors with broad appeal. Lemonade is a natural fit. ....

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