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Gift Guide: Raksha Bandhan Gifts To Present Your Health-Conscious Sister

Ever thought about the best gift you could give your sister? It’s the gift of good health. Here are seven Raksha Bandhan gifts with a twist. ....

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Branded fruits pique start-ups' interest even as challenges galore

Branded fruits pique start-ups interest even as challenges galore
Globally, especially in the matured markets such as the US and the UK, consumers prefer branded fruits, not because they offer consistently tasty fruits, but due to their claims of using environment-friendly cultivation practices and making a positive impact on livelihoods
Ajita Shashidhar | April 6, 2021 | Updated 20:16 IST
Some of the well-known fruit brands globally are Chiquita, Fyffes and Dole
Does the average Indian consumer ever think brands when it comes to buying a banana or a pomegranate? It s quite unlikely. The closest most of us go to a branded fruit is probably Washington Apple, which the street-side fruit seller has on offer along with the regular apples from Himachal Pradesh. Unless someone is really brand conscious and is willing to pay a premium for the Washington Apple, it is the good old Himachal apple that one invariably opts for. However, the last few years have seen a lot of ....

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