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Kinds of new high-tech campaign practices to this. what did he do? he start frtd scratch. he s a real estate mogul with a lot of tech investment and wasn t an expert. how can i win an election? donald trump is a unique non-traditional candidate. how do we build a non-traditional campaign to make this work? like an entrepreneur asked a lot of confess knop assumptions. they did things. moved fast, broke things, made a lot of mistakes but then whatever would work they ll scale. treated it like a consumer start-up and that delivered, helped deliver trump the rouwhi house. wouldn t work with anyone else. trump, so twitter focused, so outside the middle bounds. like the moneyball of politics, people that don t know on-base went to the electoral college. every electoral college vote is worth the same amount of money, buy them, so to speak, at different levels. ....