Europe’s frozen food market accounts for 40.9% share of the total global market. North America is expected to be the most opportunistic with a 33.4% share.
The demand for frozen food products has increased globally which has been led by consumers changing habits, improved transportation facilities, and increased demand from developing nations. Frozen foods have led to an increase in the shelf-life of the food without losing its nutrients. Due to this companies have invested in various technologies in order to store refrigerated dough, frozen vegetables, and meat which are partially or fully cooked. Factors deriving the frozen food market are the preference for fresh and natural food products in case of unavailability of home-cooked food. The consumers are now more aware toward the health and quality of frozen food they purchase. In addition to that there is an increase in demand for premium food and nutritious products. The breakdown of the joint families into nuclear families has given rise to the adaption of such products due to their busy lifestyle. This has allowed the manufacturers to produce new products to meet the rising dem