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As a part of its 2021 plan, Voltas has also launched 48 SKUs of its Voltas Fresh Air Coolers under various sub-categories such as Personal, Window, Tower and Desert Air Coolers. The new range comprises Windsor with 4 sided cooling advantage, Epicool with style and ultra cooling, Virat with a sturdy metal body, and Alfa fresh with purification advantage.
The Company also strengthened its overall portfolio by introducing 60 SKUs of Commercial Refrigeration products, including Convertible Freezer, Freezer on Wheel and Curved Glass Freezer. The company has also launched 22 SKUs of Water Dispensers, and 25 SKUs of Water Coolers. This year, Voltas is also introducing a range of Cold room solutions for the B2B segment.
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Maha Adjustable Inverter AC. The launch comes with the backdrop of ‘India’s Cooling Habits’ study conducted by Voltas during the pandemic last year, which reflected that, more than 70% of consumers used their Inverter ACs for more than 8 hours, while over weekends 60% of consumers used their Inverter ACs for more than 12 hours.
Commenting on the launch of the new range of Air Conditioners, Mr. Pradeep Bakshi, Managing Director & CEO, Voltas Limited said, “As the leading brand in Air Conditioners, we constantly strive to offer the best of technology that is both affordable and accessible, to our consumers across the country. With our new range of Maha-Adjustable Inverter ACs, we are embodying the spirit of consumer centricity by giving them the option of 5 different tonnage option in one product. This range compliments the consumer’s need for comfort and energy savings.”
SanandGujaratIndiaPradeep-bakshiVoltas-bekoVoltas-indiaCooling-productsVoltasmaha-adjustable-inverterCooling-habitAir-conditionersManaging-director