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Participating businesses are hoping the event drives foot traffic amid the hardships of the pandemic
Published February 1, 2021 •
Updated on February 1, 2021 at 2:44 pm
NBC Universal, Inc.
Cafes, restaurants and other businesses across Vermont are holding their first-ever “Hot Chocolate Week,” aiming to drive interest in the state’s world-class specialty food sector.
The week-long event began began Monday and runs through Feb. 7.
“Who doesn’t love hot cocoa?” Charlotte Steverson, co-owner of Kestrel Coffee Roasters in Burlington and South Burlington asked. “It’s worth the calories!”
Kestrel and more than 40 other locations around Vermont hope Hot Chocolate Week drives foot traffic at a time businesses could use a boost during the pandemic.