French Viticulture Institute News Today : Breaking News, Live Updates & Top Stories | Vimarsana

A new advertising campaign for Bordeaux wine focuses on young wine drinkers worldwide in hopes of giving Bordeaux wines a more modern image. The campaign, dubbed "Join the Bordeaux crew," for international exports, is a collective effort and the first of its kind in about 10 years. Winegrowers from the region also plan to offer different wines, such as organic ones, to reach more consumers. In the wake of recent farmers' protests in France, which also erupted across Europe, the French government ....

French Viticulture Institute , Agriculture Ministry , Bordeaux Wine , Wine Drinkers , Line Harvest , Bordeaux Region , Wine Consumption ,