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Business Events Must Consumerize to Survive

Planners intentionally integrate specific elements and approaches from business-to-consumer (B2C) events to appeal to their changing audiences. This ....

United States , Elizabeth Irving , Louise Felsher , Adam Charles , Freeman Trust , Trends Report , Audiences Embrace Consumerization , Clarion Events , North America , Outdoor Retailer , Jessica Blue , Freeman Trust Report ,

The Drum | How Live Events Can Drive Loyalty Through Meaningful Moments

Research by Freeman and Edelman DXI shows that, for existing consumers, the positive impact on brand trust through live events was felt more than six months after the event, Freeman’s Mickey Wilson reports. ....

Freeman Trust , Trends Report , Freeman Trust Report , Live Events , Consumer Behaviour , Five Events , Ata Amp Privacy ,

Freeman Trust Report 2023 Demonstrates Face-to-Face Interaction Is Key to Building Brand Trust

/PRNewswire/ Freeman, the global leader in events, has released the Freeman Trust Report 2023, a comprehensive research study on the impact of face-to-face. ....

United States , Mickey Wilson , Sean Hamel , Edelman Trust Barometer , Freeman Trust , Research Reveals , Research Reveals That , Freeman Trust Report , Edelman Data , Chief Marketing Officer ,