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LVMH Bought Half of Jay-Z's Armand de Brignac Champagne Brand


LVMH Bought Half of Jay-Z s Armand de Brignac Champagne Brand
LVMH Just Bought Half of Jay-Z s Champagne Brand
Getty Images / Johnny Nunez / WireImage
LVMH has acquired a 50 percent stake in JAY-Z s Armand de Brignac champagne brand. The partnership will see the Ace of Spades French bubbly join Dom Pérignon, Moët & Chandon, Ruinart, Krug, and Veuve Clicquot among the company s prestigious portfolio of spirits.
Hov famously bought the Armand de Brignac champagne brand in 2014 following a public fall out with the owner of Cristal Champagne. In his memoir, JAY-Z recounted how he would be drinking Cristal in clubs in 1994 – before it was cool. But in 2006, after Frederic Rouzaud (the managing director of the company that makes Cristal) commented on hip-hop s negative association with the brand, JAY swore he would never drink or promote Cristal again. ....

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