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Jumia Food exit: How much longer can Jumia hold out in Nigeria?

The recent announcement of Jumia Food’s exit from Nigeria, its biggest market, has set alarm bells ringing among industry watchers. Dr. Fred Bongani, a former employee and founding staff, examines the fallouts from this latest misadventure E-Commerce, despite its potential as a goldmine, remains one of the most challenging business sectors in Nigeria and indeed, ....

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