THE Global Tourism Business Association (GTBA) has officially recognized Tourism Secretary Christina Garcia Frasco with a World Tourism Icon of the Year award for her invaluable work and enormous contribution to the growth of the tourism industry in the country.
AS of Oct. 3, 2023, I am pleased to report to this Honorable Committee that the Philippines has received over 4 million international arrivals into the Philippines, constituting over 84.7 percent of our target for this year. Thus far, the revenues contributed by tourism to our economy as of Sept. 30, 2023 [amounted] to P344 billion.
PRESIDENT Ferdinand Bongbong Marcos Jr. on Friday maintained his trust and confidence in Tourism Secretary Christina Frasco amid the controversy surrounding her agency involving a botched campaign to promote the Philippines.
I COULDN T help but use that catchy headline, a rare one as it has both alliteration and rhyme. Perhaps the universe indeed is conspiring against the tourism secretary Christina Garcia Frasco and her P49-million tourism slogan, Love the Philippines. It has turned out to be a fiasco, and will go down in the department s history as the most ridiculed and disliked among our past six slogans.
The recent dust-up over Philippine advertising on London buses illustrates the perils of hoping Advertising can cure our country’s low international image.