Visit Florida President and CEO Dana Young got an 8 percent boost in pay and a $7,500 bonus Tuesday, as leaders of the tourism-marketing agency pointed to Florida being in a “position of strength” against other states trying to emerge from the coronavirus pandemic.
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Frank Belzer is a board member for Visit Florida and chair of its marketing committee. He is a former senior vice president, marketing,
for Universal Parks and Resorts where was responsible for managing
relationships with the trade globally.
In closing out 2019, I remember reviewing a performance analysis of all resellers for a supplier, and it was clear at the time that the independent travel agent segment had once again outpaced other channels. As we looked deeper, we found that we had seen double-digit growth, year over year, for the previous four years.
This data was not totally unexpected; our research had indicated that more and more consumers, especially millennials, were keen on using independent travel counselors to assist them with travel decisions and planning. We expected this healthy trend to continue into 2020 and beyond.