By Justin Crann
Growth and expansion are the primary goals for BlueFocus International, following news that the Caisse de dépôt et placement du Québec (CDPQ) and global private equity firm CVC Capital Partners have acquired a majority stake in the business.
The acquisition deal will see a new entity form, consisting of the Vision7 agencies – including Cossette, Cossette Media, Jungle, Eleven, Citizen Relations, Gene, Magnet, AIM and the Camps agencies – as well as London-based We Are Social and San Francisco’s Fuseproject. It will be headquartered in Quebec City and led by Vision7′s Brett Marchand as president and CEO.