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SelvaRey Rum and Bruno Mars Introduce New Packaging, Branding and Global Campaign 0 Shares LOS ANGELES, CA – After quietly garnering awards and critical acclaim, boutique rum SelvaRey has revealed new packaging, branding and a global campaign. Behind the scenes, musician Bruno Mars has been guiding the process for years, redesigning every aspect of the brand. With the new package now rolling out in high-end retailers, restaurants, and resorts across the U.S. and Asia, Bruno and SelvaRey plan to deliver Tropical Luxury, Wherever You Are. “I tried the rum years ago and loved it. It tasted like tropical luxury, like I was on vacation,” said Mars. “So we started working together, bouncing ideas about how we could show people how this drink makes you feel. Took some years and a lot of piña coladas but, dare I say, we did it.” ....
Two Great Bottles (and Cocktail Recipes) To Give This Holiday Season Bruno Mars for SelvaRey rums Still looking for a great holiday bottle as a drop-off gift? Here are a few more that should be on your radar: SelvaRey Put some Uptown Funk into your gift-giving this year with Bruno Mars’ latest rum contributions: SelvaRey’s Chocolate Rum and White Rum. The award-winning musician has worked on this U.S.-based rum brand that’s distilled in Panama for a few years now. The bottles are the first clue that this rum is different, both in sleek, curvy triangle-shaped bottles with big round cork tops. ....