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Its huge catalogue of toys like hot wheels, barney the dinosaur and polly pocket, each with some big names attached to direct. . ., , , some big names attached to direct. . , , direct. increasingly studios and streamers direct. increasingly studios and streamers are - direct. increasingly studios and streamers are looking | direct. increasingly studios i and streamers are looking for existing intellectual property, concepts and carrot is that audiences are already familiar with as a kind of incentive or an assurance that they will actually show up to watch the thing when it comes out. marble s cinematic universe is the most accessible franchise in the world, followed by star wars, both owned by disney. what marvel has done for superheroes, mattel wants to do for toys but can it pull it off? ., , for toys but can it pull it off? . , . ., , for toys but can it pull it off? . ., off? that is certainly an aspirational off? that is certainly an aspirational model - off? that is certai ....