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#1 on the Franchise 500: Taco Bell Makes Winning Look Fun!

How Taco Bell Became 2020 s Top Franchise
Taco Bell endured years of falling sales without ever letting the struggle show, and the effort paid off: The master of hype finally scored #1 on our Franchise 500 list.
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This story appears in the
January 2021
issue of
On a hot August Saturday in 2019, less than a week into his new job as CEO of Taco Bell Corporation, Mark King started driving east from his office in Irvine, Calif. He was headed not for the border but for “The Bell” the brand’s four-day takeover of the V Palm Springs, a chic hotel about an hour away. All 70 rooms had sold out within minutes, booked by superfans dreaming of floating on pool rafts shaped like hot-sauce packets while sipping spiked Mountain Dew Baja Blast slushies in plush Taco Bell robes. ....

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#5 on the Franchise 500: Culver's Finds Growth Despite Covid Shutdowns

Culver s Thrived In 2020 By Doubling Down On Comfort Food
The #5 company on our Franchise 500 list is now expanding into the Southeast.
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This story appears in the
January 2021
issue of
More than 50 years ago, George and Ruth Culver sold their A&W root beer stand to focus on supper clubs around Sauk County, Wisc. But two decades later, when their son, Craig, joined the family business, they bought the stand back, gave it the family name, and set out to put the quality in quick service.
The Culvers paired local favorites like fried fish and cheese curds with frozen custard and Ruth’s signature ButterBurger, and in time, the chain grew to 775 locations across 25 states. Sales were strong in 2019 they jumped 13.9 percent, according to the research firm Technomic and stable throughout the pandemic. After Culver’s shut down in-store dining in March, drive-through business began picking up the slack. “Our g ....

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#8 on the Franchise 500: Planet Fitness Brings the Workout Home

How Planet Fitness Grew in 2020, Even While Its Gyms Were Empty
The #8 company on our Franchise 500 list created streaming workouts for Facebook Live and attracted 45 million views.
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This story appears in the
January 2021
issue of
Last year, Planet Fitness performed the corporate equivalent of a dead lift.
Coming into 2020, the New Hampshire–based fitness franchise had what seemed like unstoppable momentum. In 2019, it grew revenue by more than 20 percent and net income by more than 30 percent, opened 261 new gyms, and celebrated its 2,000th location, in Colorado Springs, on New Year’s Eve.
Then lockdowns came in March, which brought the company’s 53 consecutive quarters of same-store sales growth to a screeching halt. But it picked itself back up almost immediately. Within 48 hours, Planet Fitness began streaming workouts on Facebook Live. The videos have racked up 45 million views from 36 countries. ....

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#9 on the Franchise 500: 7-Eleven Delivers Convenience

The #9 company on our Franchise 500 list calmed customers' pandemic fears with in-stock toilet paper and plenty of delivery options. ....

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